Welcome to the MSc in Marketing Programme

Welcome to the MSc in Marketing Programme

Welcome to the MSc in Marketing Programme

Application Deadline

Programme Overview
The Master of Science in Marketing Programme employs a modern "Data + Marketing" approach, combining a high-quality and thorough traditional marketing curriculum, together with cutting-edge information technology and artificial intelligence methods, with an overriding emphasis on practical applications in today’s digital marketplace. The Programme offers two tracks: Managerial Marketing and Artificial Intelligence Marketing.
All 67 Class of 2023 graduates secured full-time jobs or pursued advanced degrees.


All 83 students in the 2024 class obtained undergraduate degrees from prestigious universities worldwide.
News
Admission Events
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Nov12Information Session
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Oct18Interview Schedule
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Oct14
Admission
Unlimited major, with solid basic knowledge of mathematics and programming.
MSc in Data Science is a joint programme launched by School of Data Science and School of Management and Economics, in collaboration with Shenzhen Research Institute of Big Data and Shenzhen Finance Institute. Faculty members from two schools and research institutes will serve as instructors together.
Data Leads The Future Scene + Technology


Our Faculty

Jianmin JIA

Iris W. HUNG

Kin-nam LAU

Samart POWPAKA
What our students say

School of Economics and Management master program experience camp
School of Economics and Management master program experience camp


School of Economics and Management master program experience camp
School of Economics and Management master program experience camp

Got Questions?
FQA where you will find most answers.
If there should still be any questions left,
don’t hesitate to contact us.
Is the degree in Information Management and Business Analytics the same after graduation?
Does the master's program require reference to the National Master's Examination?
What is the relationship between CUHK and CUHK Shenzhen?
What are the English requirements for admission?