Programme Overview

The MSc in Marketing Programme employs a modern "Data + Marketing" approach, combining modern marketing theories, quantitative and qualitative analysis, advanced information technologies and AI methods, all reinforced with contemporary practical applications. Our programme is the first in Asia to offer an AI marketing stream and we have built a hybrid marketing curriculum that is highly relevant to today’s practical marketing demands.

We integrate theory with practice, with a global context. Students engage with our internationally-trained faculty and senior-level industry experts. This builds a broad theoretical foundation and fosters flexibility to adapt to new challenges and evolving technological trends.

The Programme offers two tracks: Managerial Marketing and Artificial Intelligence Marketing. Both tracks deliver a thorough set of traditional marketing skills married with modern Big Data and AI problem solving methods. Graduation requirement for both are a total of 12 courses, with 7 compulsory courses and 5 of a wide variety of elective courses.  Normal study duration is 24 months, providing time to put knowledge into practice with internships at local premier companies.  More detailed information is available in the Curriculum section.

In summary, our programme nurtures innovative and highly skilled marketing professionals with digital core competencies and excellent communication skills. Our impressive success in graduate career placement demonstrates that MSc Marketing at the Chinese University of Hong Kong, Shenzhen fully meets the needs of premier enterprises for hybrid marketing talents in the digital age.