Director's Message
Professor JIA Jianmin
- Presidential Chair Professor, CUHK-Shenzhen
- Director of MSc in Marketing Programme
Director's Message
Our programme develops future industry leaders skilled in both creative marketing and data analysis. The curriculum is carefully crafted to integrate theory with practice, tradition with technology, intuition with analytics, and local insights with global vision.
We pioneered the launch of an AI Marketing curriculum in Asia, and this Big Data emphasis remains the programme’s defining feature. In today’s information era, digital tools are essential for precise customer targeting, and leading firms like Tencent, Alibaba, JD, and Ping An urgently demand such expertise.
Therefore, data analytics are woven throughout the curriculum. Of our core course, five of seven focus on digital techniques as a complement to classic marketing training, while a broad set of elective courses explore artificial intelligence, IoT, retail technology, and data mining among many others.
Beyond the classroom, we prioritize practical application. Students engage in case-based discussions, hands-on workshops, and business simulations, often guided by experienced marketing executives. Our 24-month programme provides ample time for internships at top Shenzhen corporations, allowing students to hone skills and experience real-world commercial marketing.
Our global perspective sets us apart. Our faculty are drawn from renowned international universities and research institutions, but also have deep expertise in the unique dynamics of the Chinese market. This fusion of Chinese and Western marketing methods, a strong data-driven focus, and innovative practical experiences forms the programme’s exceptional strengths.
We warmly invite you to join us and let our programme be a pivotal stepping stone to your career success.
