Alumni Story

I am honored to join the Master of Science in Marketing program at CUHK, Shenzhen. The AI ​​Marketing track is one of the reasons why I chose this program. This outstanding program perfectly combines marketing and analytics. I can learn marketing management courses, such as strategic marketing management and consumer behavior. I can also learn marketing analytics courses, such as big data marketing strategies and the application of artificial intelligence in marketing. After studying in this program, I better understand how to use analytical tools to enhance marketing capabilities and how their combination can create more value for customers. I believe we can become one of the best marketing masters programs in China.