LIANG Weiye
The Master of Science in Marketing program at CUHK Shenzhen was exciting and unforgettable, and I benefited tremendously. In terms of expanding and improving professional knowledge, I learned a lot about the marketing-specific applications of artificial intelligence and data analysis. For me, who has a pure liberal arts and business background, it was a breakthrough; the content and form of the class also greatly trained my case analysis, report presentation and teamwork skills, which are very useful and transferable skills, helping me considerably today even though I work in an investment bank. In terms of exploring and sampling career options, the marketing program and the school's Career Development Center provided valuable help, such as inviting alumni to exchange and share experiences, providing resume modification suggestions, mock interviews, etc. Further, the program faculty were also engaged, happy to communicate with us about how to think about the choice between job hunting and a professional career, versus a decision to pursue a doctorate. And don’t forget network building - In the Marketing program I made many like-minded and excellent friends, a valuable gain for me.
