教育背景

伊利诺伊大学厄巴纳-香槟分校市场营销博士
伊利诺伊大学厄巴纳-香槟分校工商管理硕士
武汉大学金融工程硕士
武汉大学经济学(金融工程)学士

研究领域

营销金融交叉领域、分销渠道、定价策略、金融科技

个人简介

狄晨晨在伊利诺伊大学厄巴纳-香槟分校获得市场营销博士学位。她的主要研究兴趣在于营销金融交叉领域、分销渠道、定价策略和金融科技。她目前的研究是关于企业为何提供消费信贷,以及企业如何在消费者的违约风险和零售商的破产风险下,在财务和运营方面做出战略决策。在就读博士项目之前,她在武汉大学获得了金融工程学士和硕士学位,在伊利诺伊大学厄巴纳-香槟分校获得了工商管理硕士学位。

1. Buqing Ma, Chenchen Di and Lu Hsiao. (2020). "Return Window Decision in a Distribution Channel". Production and Operations Management, 29 (9), 2121-2137. (UT Dallas Ranked)

2. Zhiqiang Hu, Yuan Hu and Chenchen Di. (2020). "Dynamic Product Differentiation Competitive Strategy Before and After IPO: Introducing the Stock-Price Information". Chinese Journal of Management Science, 28(5), 52-61.

3. Zhiqiang Hu and Chenchen Di. (2016). "Government Regulation, Enterprise Innovation and IPO Timing Based on the American Option Perspective". Technology Economics, 35(3), 53-60.

 

Working Papers

1. Chenchen Di and Yunchuan Liu. “Seller-Initiated Consumer Financing and Consumer Sales-Finance Conflicts”, in preparation for submission.

2. Chenchen Di and Yunchuan Liu. “Consumer Financing and Credit Pass-Through in Distribution-Financing Channels”, in preparation for submission.

3. Chenchen Di and Arkadiy Sakhartov, “Financial Hedging and Operational Flexibility in a Multinational Network”, working paper.