教育背景

香港科技大学市场营销博士
香港中文大学市场营销硕士
香港科技大学信息系统学&市场营销双学士

研究领域

消费者判断与决策、利社会行为

个人简介

洪伟萍教授是校长学者,国际市场营销期刊(IJRM)的共同主编。曾任职于新加坡国立大学,复旦大学。

1. "Creative Thinking Facilitates Perspective Taking",Yang, Zheshuai and Iris W. Hung,,Accepted

2. "Mirror, Mirror on the Retail Wall:Self focused Attention Promotes Reliance on Feelings in Consumer Decisions",Chang, H. Hannah and Iris W. Hung,,Vol. 55, No. 4, pp. 586 99,2018-8

3. “Effects of Self Relevant Perspective Taking on The Impact of Persuasive Appeals”,Hung, Iris W. and Robert S. Wyer Jr.,,40, 402 14,2014

4. “Lenses of the Heart: How Actor s’ Vs.Observers’ Perspectives Influence Emotional Experiences”,Hung, Iris W. and Anirban Mukhopadhyay,,38(6), 1103 15,2012

5. “Relaxation increases Monetary Valuations”,Pham , Michel T., Iris Hung and Gerald J. Gorn,,48(5), 814-26,2011

6. “From Firm Muscles to Firmed Willpower:Understanding The Role of Embodied Cognition in Self-Regulation",Hung, Iris W. an d Apa rna A. Labroo,,37(6), 1046-64,2011

7. “Shaping Consumer Imaginations: The Role of Self focused Attention in Product Evaluations",Hung, Iris W. and Robert S. Wyer, Jr.,,48(2),381-92,2011

8. "Difference s in Perspective s and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial",Hung, Iris W. and Robert S. Wyer, Jr.,,46(3), 421-34,2009

9. "Visual an d Verbal Processing Strategies in Comprehension and Judgment",Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,,18(4),244-57,2008

10. Visual and Verbal Processing Strategies in Comprehension and Judgment,Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,,18(4), 244-57 ,2008

11. “Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries”,Wyer, Robert S. Jr., Yuwei Jian g, and Iris W. Hung ,,18 (4), 276-80,2008