个人简介
学术著作

教育背景

欧洲工商管理学院市场营销博士

伦敦政治经济学院社会文化心理学硕士

首尔国立大学美学学士

研究领域

艺术与美学、感官营销、情绪与情感营销、社交媒体营销、创意营销、具身认知视觉下消费者行为、人工智能营销

1. “The Role of Blurry Backgrounds as Nudges Towards Riskier Options”,Jin, Yoonho and Amitava Chattopadhyay,

2. “The Effects of Glossy Versus Matte imagery on Purchase Decisions: The Mediating Role of Optimism and Risk”,Jin, Yoonho and Amitava Chattopadhyay,

3. “Instagrammably Visual: The Impact of Social Media Logos on Aesthetically-driven Consumption”,Jin, Yoonho and Amitava Chattopadhyay,,(Target: Journal of Consumer Research)

4. “The Impact of Beauty Versus Hedonistic Priming on Consumers’ Moral Decisions”,Park, Jongwon and Yoonho Jin,

5. “The Impact of Surrealistic Versus Realistic Imagery on Consumer Decision Making”,Jin, Yoonhoand Amitava Chattopadhyay,,(2 Studies Completed)

6. “The Impact of Music Genre on Calorie Estimation”,Jin, Yoonho, Eunhwan Oh, Jaeeun Kim, and Jongwon Park,,(2 Studies Completed)

7. “The Role of a Mystery Component in Prestige Brand Evaluation”,Jin, Yoonho,Ange Kim, and Jongwon Park,,(1 Study Completed)

8. “Effects of Social Exclusion on Aesthetic Preference”,Jin, Yoonhoand Kuangjie Zhang,,(1 Study Completed)