教育背景
博士 市场营销 香港大学
哲学硕士 市场学 香港理工大学
学士 广告学 华南理工大学
研究领域
个人简介
邹雯莉是香港中文大学（深圳）经管学院市场营销助理教授。 邹教授在香港大学经济及工商管理学院获得市场营销博士学位，她的主要研究兴趣是消费者战略，包括人工智能和用户的交互，顾客拥挤管理，顾客关系管理等。
1. Lili Wenli Zou, Ricky Y.K. Chan (2019), Why and When Do Consumers Perform Green Behaviors? An Examination of Regulatory Focus and Ethical Ideology, Journal of Business Research, 94, 113-127.
2. Lili Wenli Zou, Chi Kin (Bennett) Yim, Kimmy Wa Chan (2022), How Firms Can Create Delightful Customer Experience? Contrasting Roles of Future Reward Uncertainty, Journal of Business Research, 147, 477-490
Grant
国家自然青年科学基金(No. 7190217) : 顾客拥挤困境的管理：偶然相似性对顾客感知拥挤的缓和作用及其作用机制和边界条件, 180,000RMB, 2020.01-2022.12
Papers under Revision
1. "Digital Resilience to Covid-19: Evidence from the Medical Aesthetics Industry", with Mengxin Li, Cheng Yi, and Harry Wang, Revise and Resubmit at Production and Operations Management.
2. "Customer Traffic and Customer Experience: Creating a Contrived Similarity to Address the Crowding Dilemma, with Chi Kin (Bennett) Yim", Revise and Resubmit at International Journal of Research in Marketing.
Working Papers & Work in Progress
1. Politeness in AI-Human Communication: Evidence from AI-Based Facial Diagnosis Systems", with Mengxin Li, Cheng Yi, and Harry J. Wang.
2. Should AI Lie? Evidence from AI-Based Facial Diagnosis Systems", with Mengxin Li, Cheng Yi, and Harry J. Wang.
3. “The Value of Beauty: How Visual Design of Earnings Call Presentation Slides Influences Investor Behaviors", with Xinyu Zhu, Rui Shen, and Jian Zhang.
4. "React or Regulate: How Self-Construal Determines the Effect of Social Crowding on Immoral Behaviors", with Yunjia Chi, Fu'e Zeng, Michelle Andrews, Chenglu Wang.
5. "Social Crowding vs. Spatial Crowding: Differential Influences on Customers' Preference for Anthropomorphized Self-Service Technologies", with Chi Kin (Bennett) Yim and Echo W. Wan.
6. "Ambidexterity in Professional Services: Impact of Asymmetries between Service and Sales", with Chi Kin (Bennett) Yim, Kimmy W. Chan, and Helen H. Zhao
7. "Morality Salience and Anthropomorphism Preference", with Yoonji Shim.
