教育背景
香港科技大学市场学系博士
南京大学学士
研究领域
个人简介
张强目前是香港中文大学（深圳）市场营销系的助理教授。他于香港科技大学获得市场营销博士学位。他目前的研究重点是量化分析消费者在网上的产品搜索和内容消费行为，旨在为电商和视频平台的营销决策提供指导。在研究方法方面，他对分析非结构化数据（图像，文本和音频数据），结构计量经济模型和贝叶斯方法有着广泛的兴趣。有空的时候，他喜欢游泳，写书法和代码。
Liyin Jin, Yunhui Huang, Yongheng Liang, and Qiang Zhang, "Ethical Preferences Regarding Medical Resource Allocation During the COVID-19 Pandemic", Journal of the Association for Consumer Research, 2020 (accepted).
Qiang Zhang, Wenbo Wang, and Yuxin Chen，“In-Consumption Social Listening with Moment-to-moment Unstructured Data: The Case of Movie Appreciation and Live Comments”, Marketing Science, 2020.
Working papers / Working in progress
Qiang Zhang, Wenbo Wang, "Understanding In-Stream Advertising with Grangular Unstructured Data".
Qiang Zhang, Yi Zhao, "Modeling Dependence in Search Sequence: The Impact of Product Networks on Consumer Search and Purchase".
Qiang Zhang, Jun B. Kim, "Consumer Search and Choice under Limited Product Information".
Grants
NSFC for young scholars, "Understanding Moment-to-Moment Consumption Experience with Unstructured Data: The Timing Effect of In-stream Advertisements", 2021-2023
