教育背景

英国谢菲尔德大学市场营销博士
英国阿斯顿大学市场营销与金融管理工商管理硕士
英国阿斯顿大学行为科学理学学士

研究领域

奢侈品牌消费,传媒研究

个人简介

苏教授目前是香港中文大学(深圳)经管学院副教授。在加入香港中文大学(深圳)之前,她是香港中文大学市场营销系副教授,商学院副院长。她在市场管理、战略营销、综合传讯、奢侈品牌管理、商业咨询服务等方面均有丰富的教学经验。

她曾为许多国际学术杂志提供研究课题,例如奢侈品营销、 传讯与广告、媒体策略等,供稿给Consumer Marketing, Current Issues and Research in Advertising, Hospitality Management, Promotional Management等杂志。她曾荣获Consumer Marketing杂志年度杰出论文奖。同时,她还出版了关于品牌推广及奢侈品品牌的书籍。

在香港中文大学工作期间,她在商学院及崇基书院均担任与学生课程相关的行政职务。她曾在商业及非盈利机构举行的多项比赛中担任评委。

除学术贡献外,她在商业公司及政府机关咨询方面也有非常丰富的经验,例如美国领事馆、美国食品局、香港旅游发展局、壳牌、美国广告代理协会等。她也为一些政府和商业委员会提供服务,例如香港考试及评核局、工业贸易署、特许市场营销协会等。目前,她是香港教育局会计与财务学委员会主席。

1. "Quadratic Effects of Hedonism and Uniqueness on Global Luxury brand Purchase",Stella L.M. So & Oliver H. M. Yau,,2018

2. "The Impact of Face Orientation on Western Brand Purchase: A Comparison between Consumers of Hong Kong and Mainland China",Stella L.M. So and Oliver, H. M. Yau,,Oxford, UK,2017

3. "Chinese Husbands: A Path Analytic Study of a Model of Family Buying Decisions",Stella L. M. So and Oliver H. M. Yau (2006),,11(5-Special Issue): 283-294

4. “What Matters Most in Advertising Agency Performance to Clients: Implications and Issues on Their Relationship in Hong Kong”,Stella L.M. So,,Vol. 27, No.2 (Fall 2005)

5. “Crisis Management and Recovery: How Restaurants in Hong Kong Responded to SARS”,Alan C.B. Tse, Stella L.M. So and Leo Sin,,Vol. 25, pp. 3-11 (2006) (Refereed)

6. Stella L.M. So,"A Comparative Content Analysis of Women Magazine Advertisements from Hong Kong and Australia on Advertising Expressions",,Spring issue of 2004, Vol. 26, No.1. (refereed)

7. "Chinese Women at a crossroad: An Empirical Study on Their Role Orientations and Consumption Values in a Chinese Society",Sin, Leo Yat-ming, So, Stella Lai-man, Yau, Oliver H.M. & Kwong, Kenneth,,vol.18 no.4, pp.348-367,2001

8. “What Matters Most in Advertising Agency Performance to Clients: Implications and Issues on Their Relationship in Hong Kong”,Stella L.M. So,,Vol. 27, No.2 (Fall 2005)

9. "Research on Advertising in Mainland China: A Review and Assessment",SIN Y.M. Leo; HO Suk-ching and SO L.M. Stella (2000),,vol.12 no.1, pp. 37-65

10. "Perceptions of Relationship Marketing Among Account Managers in Hong KongCommercial Banking Sector",So L.M. Stella and SPEECE Mark (2000),,vol. 18 no. 7, pp. 315-327

11. "An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review",Sin, Leo Yat-ming, Ho, Suk-ching & So, Stella Lai-man, 2000,,vol.12 no.2, pp.53-69

12. "Internet a Hong Kong e in Cina",So, Stella Lai-man,,pp.39-41,1997