Overview

To meet the challenges of rising demand for high-calibre marketing professionals in the digital era, the Master of Science in Marketing Programme equips students with frontier, in-depth knowledge in both Managerial and AI Marketing. Graduates are expected to meet the following learning objectives:

 

Objective 1: Students will possess a firm grasp of modern marketing theory;

Objective 2: Students will possess a firm grasp of latest information technology and artificial intelligence for marketing practice;

Objective 3: Students will be equipped with appropriate analytical and quantitative techniques;

Objective 4: Students will be able to adopt marketing strategy in a global environment;

Objective 5: Students will have an understanding of corporate social responsibility as it pertains to the marketing profession;

Objective 6: Students will demonstrate effective leadership skills;

Objective 7: Students will demonstrate life-long learning capability.